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Rank | Posts | Team |
Club Captain | 667 | Leigh Centurions |
Joined | Service | Reputation |
Nov 2020 | 5 years | |
Online | Last Post | Last Page |
Apr 2025 | Feb 2025 | LINK |
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How did Salford Red Devils get in this mess?
In April 2023 Salford Red Devils launched a community share scheme entitled “Reds Rise Together.” The aim was to raise between £250K - £2M to secure the long-term future of the club. Along with raising of capital, there were a number of commercial targets, like growing average attendances by 2000, securing income streams on matchdays and securing a long-term lease with money through refreshment sales.
SRD Holdings LTD Profit & Loss
Actual 2021 Actual 2022 Estimated 2023 Estimated 2024 Estimated 2025
Total Income 2612209 3154036 3469440 3900613 4321405
Total Expenditure 2961643 3734884 3873761 4395060 4511381
Profit/Loss Before Tax (349434) (580848) (404321) (494447) (189976)
The aim was to reduce the £580K loss in 2022 to a more manageable £189K loss in 2025 and break even some time in the near future. According to ChatGPT SRD were able to raise an incredible £1.5M, more conventional search engines put the figure at over £250K on the 30th May 2023.
The rest of the prospectus appears to have been less successful. Objective 3: To increase average match attendance by 2000 within 3 years. This in reality requires Salford to achieve average attendances of 6000 in 2025. The average figure in a successful season like 2024 was only 4646 way below the projected figure. This greatly impacts on the estimated income of nearly £4M which also incorporates the projected income stream for refreshments, which incidentally has still not been negotiated with Salford City Council, even though the season starts in just over two weeks time.
Salford City Council have periodically propped up the club with loans and grants to cover shortfalls in the SRD coffers. ChatGPT states that, “As of the latest available information, Salford Red Devils owe £1.6 million to Salford City Council. This debt primarily relates to the club's lease at the AJ Bell Stadium, and there have been ongoing discussions between the council and the club about restructuring this debt.”
Salford City Council have recently bought out Peel Holding for £7M at a time when most councils in England and Wales are strapped for cash. Salford City Council is believed to be £1.5 Billion in debt.
Salford Red Devils have far exceeded the goodwill of Salford City Council, and the Rugby League club have used the council like a personal piggy bank. They have assumed that possible income streams are available to be spend before they receive the money and in many cases the money never arrives. They have massively overprojected their ability to attract additional fans and to maximise commercial opportunities. How envious the SRD community board must be when they look West down the East Lancashire Road and see the Leigh Leopards achieving everything that they set out to do in the “Reds Rise Together” prospectus.
https://www.crowdfunder.co.uk/uploads/p ... digital_(1).pdf
https://www.crowdfunder.co.uk/uploads/p ... s_plan.pdf
The Salford debacle is only a few weeks away from being rectified one way or another. 30th January marks this months pay day (do they have the funds to pay?)
9th February marks Salford's first competitive game of the season and the need to register players with the RFL. Without a new paymaster will the £1.2M salary cap be enforced.
https://www.loverugbyleague.com/post/wh ... strictions
Using the Wrexham takeover of a community club as an example - it took 6 months from NDA to announcement, and a further 3 months to ratify. Salford need to wrap it all up in less than 6 weeks or players are walking out on voided contracts.
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How did Salford Red Devils get in this mess?
In April 2023 Salford Red Devils launched a community share scheme entitled “Reds Rise Together.” The aim was to raise between £250K - £2M to secure the long-term future of the club. Along with raising of capital, there were a number of commercial targets, like growing average attendances by 2000, securing income streams on matchdays and securing a long-term lease with money through refreshment sales.
SRD Holdings LTD Profit & Loss
Actual 2021 Actual 2022 Estimated 2023 Estimated 2024 Estimated 2025
Total Income 2612209 3154036 3469440 3900613 4321405
Total Expenditure 2961643 3734884 3873761 4395060 4511381
Profit/Loss Before Tax (349434) (580848) (404321) (494447) (189976)
The aim was to reduce the £580K loss in 2022 to a more manageable £189K loss in 2025 and break even some time in the near future. According to ChatGPT SRD were able to raise an incredible £1.5M, more conventional search engines put the figure at over £250K on the 30th May 2023.
The rest of the prospectus appears to have been less successful. Objective 3: To increase average match attendance by 2000 within 3 years. This in reality requires Salford to achieve average attendances of 6000 in 2025. The average figure in a successful season like 2024 was only 4646 way below the projected figure. This greatly impacts on the estimated income of nearly £4M which also incorporates the projected income stream for refreshments, which incidentally has still not been negotiated with Salford City Council, even though the season starts in just over two weeks time.
Salford City Council have periodically propped up the club with loans and grants to cover shortfalls in the SRD coffers. ChatGPT states that, “As of the latest available information, Salford Red Devils owe £1.6 million to Salford City Council. This debt primarily relates to the club's lease at the AJ Bell Stadium, and there have been ongoing discussions between the council and the club about restructuring this debt.”
Salford City Council have recently bought out Peel Holding for £7M at a time when most councils in England and Wales are strapped for cash. Salford City Council is believed to be £1.5 Billion in debt.
Salford Red Devils have far exceeded the goodwill of Salford City Council, and the Rugby League club have used the council like a personal piggy bank. They have assumed that possible income streams are available to be spend before they receive the money and in many cases the money never arrives. They have massively overprojected their ability to attract additional fans and to maximise commercial opportunities. How envious the SRD community board must be when they look West down the East Lancashire Road and see the Leigh Leopards achieving everything that they set out to do in the “Reds Rise Together” prospectus.
https://www.crowdfunder.co.uk/uploads/p ... digital_(1).pdf
https://www.crowdfunder.co.uk/uploads/p ... s_plan.pdf
The Salford debacle is only a few weeks away from being rectified one way or another. 30th January marks this months pay day (do they have the funds to pay?)
9th February marks Salford's first competitive game of the season and the need to register players with the RFL. Without a new paymaster will the £1.2M salary cap be enforced.
https://www.loverugbyleague.com/post/wh ... strictions
Using the Wrexham takeover of a community club as an example - it took 6 months from NDA to announcement, and a further 3 months to ratify. Salford need to wrap it all up in less than 6 weeks or players are walking out on voided contracts.
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Rank | Posts | Team |
Club Coach | 884 | Leigh Centurions |
Joined | Service | Reputation |
Oct 2005 | 20 years | |
Online | Last Post | Last Page |
Jun 2025 | Feb 2025 | LINK |
Milestone Posts |
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Milestone Years |
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Location |
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Signature |
TO BE FIXED |
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| LeythIg:
Based on our recent performances, I’d be tempted to make offers for the likes of Mellor, Morgan and Shorrocks. Sam Stone if quota exceptions are put in place. And offer Dwyer and McNamara the other way.
Whilst I agree McNamara & Dwyer aren’t good enough we have bigger problems, the top teams are ruthless and if players aren’t good enough they make decisions quickly. We have so much dead cap space it’s a joke, if you look at our squad outside the top 17 the most are inexperienced young players who are rarely going to get a game. I know the clubs strategy is to go with youth but the likes of Wilde, Brown, Rothwell, Derbyshire aren’t going to get a game, some like Towse and Brough have been unfortunate and are probably more for 2026. We sign a young prop from Castleford (Brad Martin) who has 40 SL appearances but hasn’t played a competitive game for us and has been loaned out for half of his 2 year deal even when we are short of props. Pene is never going to make it, he is just like Nakabuwai and Seumanufagai as the quota forward we always seem to sign that just have any aggression, other teams would have already paid him off to improve the team as you can’t have quota players not playing and knowing we need a HB so much. We have had Halfback problems for 2 years and never addressed them, Lachlan Lam looks like he’s sulking as he can’t get an NRL team, he’s asking for a fortune and his form is diabolical, if his dad wasn’t coach he would have been dropped. People may not like my opinion but I don’t think our recruitment and retention has been as good as made out. Just have a look at our team from the GF in 2022, we had Inu, Macdonald and Ferguson in our backs, I know the quota rule is different but we had quality players in important positions. We have a quality pack now but as you can clearly see we just can’t score enough with our back line and halves. I think we are short another second row, a halfback, a centre and a ball playing loose forward.
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Rank | Posts | Team |
International Star | 456 | Leigh Centurions |
Joined | Service | Reputation |
May 2015 | 10 years | |
Online | Last Post | Last Page |
Jun 2025 | Feb 2025 | LINK |
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TO BE FIXED |
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| I'd be in for a return of Mellor and Stone, as much as I like Shorrocks I don't think he offers that much that we've haven't got already.
It will always be a shame that Inu is 38, need him just for goal kicking alone.
I seem to recall most on here suggesting that this year would be a transition year...well here we are, transitioning. I'm comfortable in saying we probably over performed in the last two years, possibly helped by many other teams being more rotten and also bang average than usual but we are where we are.
The way the league looks now, Wigan and KR are way ahead of the rest of the league on-field, that we still sit in the middle bunch can't be that bad.
It simply would appear that Asiata was really key to our whole team performance but than again we ground out results last year when he was injured so it may well be an attitude thing with the squad.
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Rank | Posts | Team |
Club Coach | 2545 | No Team Selected |
Joined | Service | Reputation |
Feb 2005 | 20 years | |
Online | Last Post | Last Page |
Jun 2025 | Feb 2025 | LINK |
Milestone Posts |
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Milestone Years |
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Location |
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Signature |
TO BE FIXED |
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| Binosh:LeythIg:
Based on our recent performances, I’d be tempted to make offers for the likes of Mellor, Morgan and Shorrocks. Sam Stone if quota exceptions are put in place. And offer Dwyer and McNamara the other way.
Whilst I agree McNamara & Dwyer aren’t good enough we have bigger problems, the top teams are ruthless and if players aren’t good enough they make decisions quickly. We have so much dead cap space it’s a joke, if you look at our squad outside the top 17 the most are inexperienced young players who are rarely going to get a game. I know the clubs strategy is to go with youth but the likes of Wilde, Brown, Rothwell, Derbyshire aren’t going to get a game, some like Towse and Brough have been unfortunate and are probably more for 2026. We sign a young prop from Castleford (Brad Martin) who has 40 SL appearances but hasn’t played a competitive game for us and has been loaned out for half of his 2 year deal even when we are short of props. Pene is never going to make it, he is just like Nakabuwai and Seumanufagai as the quota forward we always seem to sign that just have any aggression, other teams would have already paid him off to improve the team as you can’t have quota players not playing and knowing we need a HB so much. We have had Halfback problems for 2 years and never addressed them, Lachlan Lam looks like he’s sulking as he can’t get an NRL team, he’s asking for a fortune and his form is diabolical, if his dad wasn’t coach he would have been dropped. People may not like my opinion but I don’t think our recruitment and retention has been as good as made out. Just have a look at our team from the GF in 2022, we had Inu, Macdonald and Ferguson in our backs, I know the quota rule is different but we had quality players in important positions. We have a quality pack now but as you can clearly see we just can’t score enough with our back line and halves. I think we are short another second row, a halfback, a centre and a ball playing loose forward. The half back problems will persist until we accept that Lachlan Lam isn’t an organiser. Nor does he have a rugby brain, but he has a lot of skill and would be lethal if he has an organiser to play off. I’ve some sympathy for the recruitment, given the need to literally make up numbers to establish a reserves. But the nonsense with not dealing with Sam Ayoub makes matters worse, and my biggest fear is that the owner is closer to the playing side since Chester left. And that never ends well. Doubt we’ll free up a quota spot while Pene is injured but he needs paying off next year.
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Rank | Posts | Team |
Club Coach | 2545 | No Team Selected |
Joined | Service | Reputation |
Feb 2005 | 20 years | |
Online | Last Post | Last Page |
Jun 2025 | Feb 2025 | LINK |
Milestone Posts |
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Milestone Years |
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Location |
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Signature |
TO BE FIXED |
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| Binosh:LeythIg:
Based on our recent performances, I’d be tempted to make offers for the likes of Mellor, Morgan and Shorrocks. Sam Stone if quota exceptions are put in place. And offer Dwyer and McNamara the other way.
Whilst I agree McNamara & Dwyer aren’t good enough we have bigger problems, the top teams are ruthless and if players aren’t good enough they make decisions quickly. We have so much dead cap space it’s a joke, if you look at our squad outside the top 17 the most are inexperienced young players who are rarely going to get a game. I know the clubs strategy is to go with youth but the likes of Wilde, Brown, Rothwell, Derbyshire aren’t going to get a game, some like Towse and Brough have been unfortunate and are probably more for 2026. We sign a young prop from Castleford (Brad Martin) who has 40 SL appearances but hasn’t played a competitive game for us and has been loaned out for half of his 2 year deal even when we are short of props. Pene is never going to make it, he is just like Nakabuwai and Seumanufagai as the quota forward we always seem to sign that just have any aggression, other teams would have already paid him off to improve the team as you can’t have quota players not playing and knowing we need a HB so much. We have had Halfback problems for 2 years and never addressed them, Lachlan Lam looks like he’s sulking as he can’t get an NRL team, he’s asking for a fortune and his form is diabolical, if his dad wasn’t coach he would have been dropped. People may not like my opinion but I don’t think our recruitment and retention has been as good as made out. Just have a look at our team from the GF in 2022, we had Inu, Macdonald and Ferguson in our backs, I know the quota rule is different but we had quality players in important positions. We have a quality pack now but as you can clearly see we just can’t score enough with our back line and halves. I think we are short another second row, a halfback, a centre and a ball playing loose forward. The half back problems will persist until we accept that Lachlan Lam isn’t an organiser. Nor does he have a rugby brain, but he has a lot of skill and would be lethal if he has an organiser to play off. I’ve some sympathy for the recruitment, given the need to literally make up numbers to establish a reserves. But the nonsense with not dealing with Sam Ayoub makes matters worse, and my biggest fear is that the owner is closer to the playing side since Chester left. And that never ends well. Doubt we’ll free up a quota spot while Pene is injured but he needs paying off next year.
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Rank | Posts | Team |
International Star | 456 | Leigh Centurions |
Joined | Service | Reputation |
May 2015 | 10 years | |
Online | Last Post | Last Page |
Jun 2025 | Feb 2025 | LINK |
Milestone Posts |
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Milestone Years |
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Location |
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Signature |
TO BE FIXED |
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| Our quota and cap space and missing out on Sneyd will pay off big time next season when Mary Fowler wins the romantic tussle and her boyfriend has to relocate to the UK in search of a rugby league job.
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