After a few comments I saw yesterday, got me wondering.
If you are a fan, that doesn't go to games anymore, what would it take to get you back? Alternatively, what do you think would attract new fans, bring back those who don't go anymore.
Is it's as simple as a winning side? Is it a winning side that plays entertaining rugby (as it is supposed to be an entertainment sport) Would it be a case of lowering tickets sales to bring in more affordability, meaning more can come to games? Is it a certain day that would get more fans back, for example a Sunday game? Would making more of a match day experience bring people back. Things happening in and around the ground hours before KO. A new build up to the game? New half time entertainment?
Maybe it's none of those things, more likely it's pretty much all.of those things. What are your opinions? What would you like to see changed? What would get back or bring in new and old faces back?
Winning definitely, I'd like to see the club reduce the prices slightly, if we have the investment like rumoured lower prices for a couple of years, get people coming back etc.
Whilst some people may point to price, a reduction is not often going to move the dial enough - as unfortunate as that may seem.
Lets assume that tickets cost £25 per game, and we average 10,000 per game - that gives us £250k revenue per match
If we drop the price to £20 per game, our 10,000 gives us £200k revenue, so we would need the £5 price reduction to offset that amount.
That's an additional 2,500 fans in the stadium for each game - do you think that many people will be attracted back in for the cost of £5?
There is also the risk involved in lowering the price, we are throwing away revenue for the potential of attracting more fans, rather than just keeping the revenue we already have.
This is why businesses rarely get cheaper without external influences.
Personally, I love the weekend games, it lets me take my kids and means I don't have to worry about leaving work at a decent time during the week.
I think winning is the main thing we can do, I am certainly seeing more KR fans around this last couple of years compared to before
Degsy (yes that one boo hiss) was on YT podcast the other day saying some good things about this issue and the game as a whole .He made some decent points .
Quite simply a team that wins more then they lose and that 100% guarantee a brand of entertaining rugby. Can't drop prices in this climate and everything else is irrelevant until we get a good product on the field. Basically value on the pitch in return for our money
Whilst some people may point to price, a reduction is not often going to move the dial enough - as unfortunate as that may seem.
Lets assume that tickets cost £25 per game, and we average 10,000 per game - that gives us £250k revenue per match
If we drop the price to £20 per game, our 10,000 gives us £200k revenue, so we would need the £5 price reduction to offset that amount.
That's an additional 2,500 fans in the stadium for each game - do you think that many people will be attracted back in for the cost of £5?
There is also the risk involved in lowering the price, we are throwing away revenue for the potential of attracting more fans, rather than just keeping the revenue we already have.
This is why businesses rarely get cheaper without external influences.
Personally, I love the weekend games, it lets me take my kids and means I don't have to worry about leaving work at a decent time during the week.
I think winning is the main thing we can do, I am certainly seeing more KR fans around this last couple of years compared to before
Lose short term, but gain long term, need to get fans back and interested again.
I was thinking more about season ticket reduction, hopefully a new better stadium deal helps that too.
Only game I've been to this season is the Catalan away game in Feb, I found that once I stopped going, with every game on TV ,I didn't really miss it. For me, the best years at the kcom were 2003-2007, the games had a big game feel about them, the pre match build up, the chanting from the fans, a full east stand right to the edge of the north stand some brilliant players (swain, smith, best, Barnett snr, Horne, cooke, Rayner, yeaman amongst many others)... it felt like over time, whilst still going to games, it was more of a chore than an experience and something you'd look forward to. I still love the club but lots of years of mediocrity on the pitch and dire management off it has made me want to go less and less. It takes me 90 mins to drive to the kcom, so needs to be something worth going for, rather than just something you do out of routine.
first stage was to stop the half assed performances and hammerings, which has happened to a certain extent. 2nd stage is to be competitive on the pitch and actually start winning games.
Next we need to sort out the marketing and external comms which are poor overall. Bring in a professional to do it not the office junior
Sort out the match day experience which is 20 years out of date
Then get a team that can actually be in with a chance of trophies.
Do that and we will be regularly getting 12k+
Pricing is an issue. I think they put matchday prices up to try and encourage people to buy season passes but has just driven people away. It's £34 a ticket in the east stand - who is going to pay that to watch the rubbish we've been serving up. It's madness
