RLFANS.COM
Celebrating
23 years service to
the Rugby League
Community!
WWW.RLFANS.COM • View topic - IMG Podcast
Irregs#16
Member for 16 years
Silver RLFANS Member




Joined: Wed Jul 05, 2006 10:14 am
Posts: 7609
IMG Podcast : Thu Sep 22, 2022 12:35 pm  
I have taken this from the TotalRL forums - but thought people would want to read it

Popped up on Twitter that the IMG President Adam Kelly was being interviewed on a sports business podcast. Main takeaways:

* Speaking of other sports doing behind the scenes series (speaking of drive to survive and the new Arsenal documentary rather than in an RL context) he likes them and thinks they have a role to play but they're not a magic bullet. Mentions that he feels the strength in those shows is that they focus on a sport or athlete who is well recognised and gives a view behind the curtain and it might not be suitable for a sport where the athletes are not well known (mentions triathlon as an example and says other things for them are higher priority).

* Feels the partnership with RL is part of the new era of IMG, part of repositioning the company with a view to longer term projects using a broader set of capabilities (i.e. all key services a sport needs for growth)

* Focus with RL is maximising long term growth which involves, building better/deeper relationships with fans, attracting new audiences

* Ground up approach involving re-structuring competitions

* Re-imagining how content is produced

* Mentions a "light-bulb" moment for IMG recently when looking at how sports outsource content production (i.e. live matches) and give that broadcaster responsibility which can lead to misaligned objectives and incentives (for me this hints at in-house production or at least having greater say in what Sky & C4 produce)

* Mentions digital transformation projects & audience data

* Maximise streaming and data driven content development

* Seems RL is the test base for a new IMG strategy that offers this holistic package where they can use their business units (such as 7League/160over90/Endeavour streaming who they've acquired) to do everything and not have to outsource anything to anyone else (although RFL are not necessarily tied into using these he thinks they make a compelling case as a package)

* Builds on the same approach with was used with Euro league Basketball & Table Tennis

* The only investment is in use of IMG's resources, feels RL was right to turn down private equity as cash wouldn't solve the sports issues (mentions expertise, network support & guidance as what was needed). Doesn't seem a fan of private equity

* Mentions sports trying to do too much in house and not being able to attract the required expertise to make it work. That's where IMG step in

* Had received a brief on the morning of the podcast recording and says he feels their team have put together plans that will fire improvement in the sport

* Not specifically RL related, but was asked about RU and mentioned that he'd met with the Six Nations leaders and found that they individually believed their competition was another Union or another part of Rugby rather than a broader battle for attention versus Netflix/video games/live entertainment etc.

* Points to Boxing and misalignment and disagreement over competition within a historically massive sport and how that contrasts with UFC which has seen huge recent growth

* Feels RL has a passionate following that has been underserved and underutilised

* Mentioned a couple of times getting fundamentals correct and "introducing a framework that will allow investment at the team level" . Seems to be about giving owners confidence that if they invest in their clubs they can build the clubs as capital assets rather than a black hole for cash

* Dodged a question over the geography of the sport, the presenter asked him whether he himself was a target audience as someone in the south of England who only knew RL from Grandstand, swerved that one

* Not planning on a slow start, they're committing to a lot of up front resource and want to set the foundations for growth now to unfold over 12 years

* Mentions they doubled the revenues of Euro League basketball in 18 months by doing the "right things simultaneously"
No
Team
Selected
Steve0
Member for 20 years


User avatar


Joined: Fri Jan 03, 2003 6:33 pm
Posts: 939
Location: Leeds
Re: IMG Podcast : Thu Sep 22, 2022 1:53 pm  
I hope for the games sake, the clubs are collectively only allowed one vote on their proposals, otherwise this is all for nothing as the same narrow minded clubs will vote them down and we'll continue with the steady decline of the sport
No
Team
Selected
UllFC
Member for 19 years
Gold RLFANS Member

User avatar


Joined: Sat Mar 27, 2004 1:41 pm
Posts: 16091
Re: IMG Podcast : Thu Sep 22, 2022 6:03 pm  
Better content for streaming is surely an easy thing to fix, needs more cameras at all games (which also could mean Video Ref at all games) in the 00s RL seemed to do well with Youtube clips of 'big hits' but never built on that, stuck with 2 non-HD cameras for non-TV games and that wont wash with todays youth. The clubs could also use better quality footage for their marketing.

The big thing though is find a league structure fast and stick to it. Nobody likes loop games as one big example of where things are going wrong.
Hopie
Member for 21 years


User avatar


Joined: Wed Feb 27, 2002 2:20 pm
Posts: 5374
Location: Aberdeen
Re: IMG Podcast : Thu Sep 22, 2022 8:27 pm  
UllFC wrote:
Nobody likes loop games as one big example of where things are going wrong.


A second game against a "big" club attracts a higher crowd than a first game against a "little club.

Just because the second "big" game may attract less fans than the first, doesn't mean nobody likes them
“You are playing a game of football this afternoon but more than that you are playing for England, and more even than that, you are playing for right versus wrong. You will win because you have to win. Don’t forget that message from home. England expects every one of you to do his duty.”
No
Team
Selected
UllFC
Member for 19 years
Gold RLFANS Member

User avatar


Joined: Sat Mar 27, 2004 1:41 pm
Posts: 16091
Re: IMG Podcast : Thu Sep 22, 2022 9:19 pm  
Hopie wrote:
A second game against a "big" club attracts a higher crowd than a first game against a "little club.

Just because the second "big" game may attract less fans than the first, doesn't mean nobody likes them


Hull had to play Toulouse twice at home, first time we did cheap kids tickets, 2nd it was passholders only in the ground and a lot of them didn't turn up, fail to see the point apart from rinsing another few quid out of loyal passholders.
Hopie
Member for 21 years


User avatar


Joined: Wed Feb 27, 2002 2:20 pm
Posts: 5374
Location: Aberdeen
Re: IMG Podcast : Thu Sep 22, 2022 10:49 pm  
Playing the worst team twice is bad you say, lets kick them out and you can play 2 other teams you played against again...
“You are playing a game of football this afternoon but more than that you are playing for England, and more even than that, you are playing for right versus wrong. You will win because you have to win. Don’t forget that message from home. England expects every one of you to do his duty.”
No
Team
Selected
Steve0
Member for 20 years


User avatar


Joined: Fri Jan 03, 2003 6:33 pm
Posts: 939
Location: Leeds
Re: IMG Podcast : Fri Sep 23, 2022 6:31 am  
UllFC wrote:
Hull had to play Toulouse twice at home, first time we did cheap kids tickets, 2nd it was passholders only in the ground and a lot of them didn't turn up, fail to see the point apart from rinsing another few quid out of loyal passholders.


The second time round being paasholders only was due to the standard of rugby being served up in games prior to that, and it was the second game in 3 days?
No
Team
Selected
UllFC
Member for 19 years
Gold RLFANS Member

User avatar


Joined: Sat Mar 27, 2004 1:41 pm
Posts: 16091
Re: IMG Podcast : Fri Sep 23, 2022 9:15 pm  
Hopie wrote:
Playing the worst team twice is bad you say, lets kick them out and you can play 2 other teams you played against again...


You've missed my point, I'd rather see my team play different opposition, different players, different shirts, different fans. If i wanted to watch a repeat I'd stick UK Gold on.
No
Team
Selected
Mild Rover
Member for 16 years
100% League Network

User avatar


Joined: Fri Jun 01, 2007 9:49 am
Posts: 12320
Location: Leicestershire.
Re: IMG Podcast : Sat Sep 24, 2022 9:53 am  
I think, or at least hope, that the IMG announcement will be the most interesting thing to happen this year (in RL).

The sport definitely needs a proper reset, imo, not the constant tinkering we’ve had over the last 10 or 15 years. The current model is… I was going to say broken, but I think ‘exhausted’ is more appropriate. I wouldn’t say SL, as we know it, has been a failure but it has run its course.
'Thus I am tormented by my curiosity and humbled by my ignorance.' from History of an Old Bramin, The New York Mirror (A Weekly Journal Devoted to Literature and the Fine Arts), February 16th 1833.
CM Punk
Member for 17 years
Silver RLFANS Member

User avatar


Joined: Sat Sep 03, 2005 8:36 pm
Posts: 7446
Location: The Midlands
Re: IMG Podcast : Sat Sep 24, 2022 5:16 pm  
UllFC wrote:
You've missed my point, I'd rather see my team play different opposition, different players, different shirts, different fans. If i wanted to watch a repeat I'd stick UK Gold on.


It's the same reason the Challenge Cup was a bit flat this year, no interesting ties with lower league opposition because the Super League teams entered too late.
Wigan RLFC
Next

Who is online

Users browsing this forum: No registered users and 93 guests

REPLY

Subject: 
Message:
   
Please note using apple style emoji's can result in posting failures.
Use the FULL EDITOR to better format content or upload images, be notified of replies etc...

Return to The Virtual Terrace


RLFANS Recent Posts
FORUM
LAST
POST
TOPIC
POSTER
POSTS
29m
Game - Song Titles 20212
chissitt
18112
31m
Blake and Nene left whos incoming
Snowy
34
FORUM
LAST
VIEW
TOPIC
POSTER
POSTS
20s
Transfer talk
Pyrah123
717
23s
Blake and Nene left whos incoming
Snowy
34
30s
Seen in last weeks League Express
glee
1
54s
Pre season
RockNRolla
140
1m
We Are Moving to the East Stand
Deadcowboys1
9
1m
Seen in last weeks League Express
glee
1
1m
Announcements
orangeman
98
2m
Squad numbers - full list in first post
Mr Bliss
121
2m
The annual how will 2022/23 SL finish the regular season
Smiffy27
3
2m
Transfer Talk / Rumour thread V4
Manheim
2324
FORUM
NEW
TOPICS
TOPIC
POSTER
POSTS
TODAY
Seen in last weeks League Express
glee
1
TODAY
The annual how will 2022/23 SL finish the regular season
Smiffy27
3
TODAY
Kits for 2023
Septimius Se
1
TODAY
Seen in last weeks League Express
glee
1
TODAY
We Are Moving to the East Stand
Deadcowboys1
9
TODAY
Seen in last weeks League Express
glee
1
TODAY
Jacob Hookem
steadygetyer
1
TODAY
Seen in last weeks League Express
glee
1
NEWS ITEMS
VIEWS
Australia World Champions Agai..
6514
Jillaroos Demolish the Ferns t..
2516
England Beat France in Nail-bi..
3391
New Zealand Ferns Final Bound ..
2139
Australia Power Into Womens Fi..
2215
Samoa Into the Final As Englis..
2658
Australia Squeeze Into The Fin..
5039
Jilleroos Scrape Home Against ..
2508
Cook Islands Sign Off With Vic..
3108
England 19-man squad for RLWC ..
3010
St Helens to face Penrith Pant..
2969
England Top Group A With Big W..
2659
Canada End World Cup With Tigh..
3709
Record Breaking Masterclass fr..
3717
Ferns Win As Cooks Score First..
3032
POSTSONLINEMEMBERSRECORD
19.4Million 1,020 79,3239,323
LOGIN HERE
or REGISTER for more features!.

When you register you get access to the live match scores, live match chat and you can post in the discussions on the forums.
RLFANS Match Centre
 Thu 16th Feb 2023
     Mens Super League XXVIII-R1
20:00
Warrington
v
Leeds
 Fri 17th Feb 2023
     Mens Super League XXVIII-R1
19:30
Wakefield
v
Catalans
20:00
Leigh
v
Salford
 Sat 18th Feb 2023
     World Club Championship 2023-R1
07:00
Penrith
v
St.Helens
     Mens Super League XXVIII-R1
13:00
Hull KR
v
Wigan
 Sun 19th Feb 2023
     Mens Super League XXVIII-R1
15:00
Hull FC
v
Castleford
 Thu 23rd Feb 2023
     Mens Super League XXVIII-R2
20:00
Salford
v
Hull KR
 Fri 24th Feb 2023
     Mens Super League XXVIII-R2
19:45
Huddersfield
v
Warrington
20:00
Leeds
v
Hull FC
20:00
Wigan
v
Wakefield
 Sat 25th Feb 2023
     Mens Super League XXVIII-R2
18:00
Catalans
v
Leigh
 Sun 26th Feb 2023
     Mens Super League XXVIII-R2
13:00
Castleford
v
St.Helens
 Thu 2nd Mar 2023
     Mens Super League XXVIII-R3
20:00
Warrington
v
Salford
 Fri 3rd Mar 2023
     Mens Super League XXVIII-R3
19:00
Catalans
v
Hull FC
19:45
Wakefield
v
Huddersfield
ALL SCORES PROVIDED BY RLFANS.COM (SETTINGS)
Matches on TV
Thu 16th Feb
SL-M
20:00
Warrington-Leeds
Fri 17th Feb
SL-M
20:00
Leigh-Salford
Sat 18th Feb
SL-M
13:00
Hull KR-Wigan
WCC2023
07:00
Penrith-St.Helens
Thu 23rd Feb
SL-M
20:00
Salford-Hull KR
Fri 24th Feb
SL-M
20:00
Leeds-Hull FC
Sun 26th Feb
SL-M
13:00
Castleford-St.Helens
Thu 2nd Mar
SL-M
20:00
Warrington-Salford
Fri 3rd Mar
SL-M
20:00
St.Helens-Leeds
Thu 9th Mar
SL-M
20:00
Wigan-Catalans
Fri 10th Mar
SL-M
20:00
Huddersfield-Castleford
Thu 16th Mar
SL-M
20:00
Castleford-Leeds
Thu 23rd Mar
SL-M
20:00
Huddersfield-St.Helens
Sat 25th Mar
SL-M
13:00
Leeds-Castleford
Thu 30th Mar
SL-M
20:00
Leigh-Wigan
Sat 1st Apr
SL-M
13:00
Warrington-Hull FC
Thu 6th Apr
SL-M
20:00
Castleford-Wakefield
Fri 7th Apr
SL-M
12:30
Hull FC-Hull KR
SL-M
15:00
Wigan-St.Helens
Thu 13th Apr
SL-M
20:00
Salford-Castleford
This is an inplay table and live positions can change.
Mens Betfred Super League XXVIII ROUND : 1
 PLDFADIFFPTS
St.Helens 0 0 0 0 0
Castleford 0 0 0 0 0
Wakefield 0 0 0 0 0
Leeds 0 0 0 0 0
Hull KR 0 0 0 0 0
Warrington 0 0 0 0 0
 
Salford 0 0 0 0 0
Wigan 0 0 0 0 0
Hull FC 0 0 0 0 0
Catalans 0 0 0 0 0
Huddersfield 0 0 0 0 0
Leigh 0 0 0 0 0
RLFANS Recent Posts
FORUM
LAST
POST
TOPIC
POSTER
POSTS
29m
Game - Song Titles 20212
chissitt
18112
31m
Blake and Nene left whos incoming
Snowy
34
FORUM
LAST
VIEW
TOPIC
POSTER
POSTS
20s
Transfer talk
Pyrah123
717
23s
Blake and Nene left whos incoming
Snowy
34
30s
Seen in last weeks League Express
glee
1
54s
Pre season
RockNRolla
140
1m
We Are Moving to the East Stand
Deadcowboys1
9
1m
Seen in last weeks League Express
glee
1
1m
Announcements
orangeman
98
2m
Squad numbers - full list in first post
Mr Bliss
121
2m
The annual how will 2022/23 SL finish the regular season
Smiffy27
3
2m
Transfer Talk / Rumour thread V4
Manheim
2324
FORUM
NEW
TOPICS
TOPIC
POSTER
POSTS
TODAY
Seen in last weeks League Express
glee
1
TODAY
The annual how will 2022/23 SL finish the regular season
Smiffy27
3
TODAY
Kits for 2023
Septimius Se
1
TODAY
Seen in last weeks League Express
glee
1
TODAY
We Are Moving to the East Stand
Deadcowboys1
9
TODAY
Seen in last weeks League Express
glee
1
TODAY
Jacob Hookem
steadygetyer
1
TODAY
Seen in last weeks League Express
glee
1
NEWS ITEMS
VIEWS
Australia World Champions Agai..
6514
Jillaroos Demolish the Ferns t..
2516
England Beat France in Nail-bi..
3391
New Zealand Ferns Final Bound ..
2139
Australia Power Into Womens Fi..
2215
Samoa Into the Final As Englis..
2658
Australia Squeeze Into The Fin..
5039
Jilleroos Scrape Home Against ..
2508
Cook Islands Sign Off With Vic..
3108
England 19-man squad for RLWC ..
3010
St Helens to face Penrith Pant..
2969
England Top Group A With Big W..
2659
Canada End World Cup With Tigh..
3709
Record Breaking Masterclass fr..
3717
Ferns Win As Cooks Score First..
3032


Visit the RLFANS.COM SHOP
for more merchandise!