FORUMS FORUMS






RLFANS.COM
Celebrating
25 years service to
the Rugby League
Community!

   WWW.RLFANS.COM • View topic - IMG Podcast
RankPostsTeam
Player Coach8254
JoinedServiceReputation
Jul 05 200618 years41st
OnlineLast PostLast Page
18th Mar 24 20:2418th Mar 24 14:29LINK
Milestone Posts
5000
10000
Milestone Years
0510 1520 2530

IMG Podcast : Thu Sep 22, 2022 12:35 pm  
I have taken this from the TotalRL forums - but thought people would want to read it

Popped up on Twitter that the IMG President Adam Kelly was being interviewed on a sports business podcast. Main takeaways:

* Speaking of other sports doing behind the scenes series (speaking of drive to survive and the new Arsenal documentary rather than in an RL context) he likes them and thinks they have a role to play but they're not a magic bullet. Mentions that he feels the strength in those shows is that they focus on a sport or athlete who is well recognised and gives a view behind the curtain and it might not be suitable for a sport where the athletes are not well known (mentions triathlon as an example and says other things for them are higher priority).

* Feels the partnership with RL is part of the new era of IMG, part of repositioning the company with a view to longer term projects using a broader set of capabilities (i.e. all key services a sport needs for growth)

* Focus with RL is maximising long term growth which involves, building better/deeper relationships with fans, attracting new audiences

* Ground up approach involving re-structuring competitions

* Re-imagining how content is produced

* Mentions a "light-bulb" moment for IMG recently when looking at how sports outsource content production (i.e. live matches) and give that broadcaster responsibility which can lead to misaligned objectives and incentives (for me this hints at in-house production or at least having greater say in what Sky & C4 produce)

* Mentions digital transformation projects & audience data

* Maximise streaming and data driven content development

* Seems RL is the test base for a new IMG strategy that offers this holistic package where they can use their business units (such as 7League/160over90/Endeavour streaming who they've acquired) to do everything and not have to outsource anything to anyone else (although RFL are not necessarily tied into using these he thinks they make a compelling case as a package)

* Builds on the same approach with was used with Euro league Basketball & Table Tennis

* The only investment is in use of IMG's resources, feels RL was right to turn down private equity as cash wouldn't solve the sports issues (mentions expertise, network support & guidance as what was needed). Doesn't seem a fan of private equity

* Mentions sports trying to do too much in house and not being able to attract the required expertise to make it work. That's where IMG step in

* Had received a brief on the morning of the podcast recording and says he feels their team have put together plans that will fire improvement in the sport

* Not specifically RL related, but was asked about RU and mentioned that he'd met with the Six Nations leaders and found that they individually believed their competition was another Union or another part of Rugby rather than a broader battle for attention versus Netflix/video games/live entertainment etc.

* Points to Boxing and misalignment and disagreement over competition within a historically massive sport and how that contrasts with UFC which has seen huge recent growth

* Feels RL has a passionate following that has been underserved and underutilised

* Mentioned a couple of times getting fundamentals correct and "introducing a framework that will allow investment at the team level" . Seems to be about giving owners confidence that if they invest in their clubs they can build the clubs as capital assets rather than a black hole for cash

* Dodged a question over the geography of the sport, the presenter asked him whether he himself was a target audience as someone in the south of England who only knew RL from Grandstand, swerved that one

* Not planning on a slow start, they're committing to a lot of up front resource and want to set the foundations for growth now to unfold over 12 years

* Mentions they doubled the revenues of Euro League basketball in 18 months by doing the "right things simultaneously"
Steve0 
User avatar
RankPostsTeam
Club Owner1714No
Team
Selected
JoinedServiceReputation
Jan 03 200321 years39th
OnlineLast PostLast Page
18th Mar 24 22:3018th Mar 24 22:22LINK
Milestone Posts
1000
2500
Milestone Years
0510 1520 2530
Location
Leeds

Re: IMG Podcast : Thu Sep 22, 2022 1:53 pm  
I hope for the games sake, the clubs are collectively only allowed one vote on their proposals, otherwise this is all for nothing as the same narrow minded clubs will vote them down and we'll continue with the steady decline of the sport
UllFC 
User avatar
RankPostsTeam
Club Coach16803No
Team
Selected
JoinedServiceReputation
Mar 27 200420 years34th
OnlineLast PostLast Page
18th Mar 24 23:0018th Mar 24 22:27LINK
Milestone Posts
15000
20000
Milestone Years
0510 1520 2530

Re: IMG Podcast : Thu Sep 22, 2022 6:03 pm  
Better content for streaming is surely an easy thing to fix, needs more cameras at all games (which also could mean Video Ref at all games) in the 00s RL seemed to do well with Youtube clips of 'big hits' but never built on that, stuck with 2 non-HD cameras for non-TV games and that wont wash with todays youth. The clubs could also use better quality footage for their marketing.

The big thing though is find a league structure fast and stick to it. Nobody likes loop games as one big example of where things are going wrong.
Hopie 
User avatar
RankPostsTeam
International Board Member5437
JoinedServiceReputation
Feb 27 200222 years215th
OnlineLast PostLast Page
18th Mar 24 18:2717th Mar 24 15:46LINK
Milestone Posts
5000
10000
Milestone Years
0510 1520 2530
Location
Aberdeen
Signature
“You are playing a game of football this afternoon but more than that you are playing for England, and more even than that, you are playing for right versus wrong. You will win because you have to win. Don’t forget that message from home. England expects every one of you to do his duty.”

Re: IMG Podcast : Thu Sep 22, 2022 8:27 pm  
UllFC wrote:
Nobody likes loop games as one big example of where things are going wrong.


A second game against a "big" club attracts a higher crowd than a first game against a "little club.

Just because the second "big" game may attract less fans than the first, doesn't mean nobody likes them
UllFC 
User avatar
RankPostsTeam
Club Coach16803No
Team
Selected
JoinedServiceReputation
Mar 27 200420 years34th
OnlineLast PostLast Page
18th Mar 24 23:0018th Mar 24 22:27LINK
Milestone Posts
15000
20000
Milestone Years
0510 1520 2530

Re: IMG Podcast : Thu Sep 22, 2022 9:19 pm  
Hopie wrote:
A second game against a "big" club attracts a higher crowd than a first game against a "little club.

Just because the second "big" game may attract less fans than the first, doesn't mean nobody likes them


Hull had to play Toulouse twice at home, first time we did cheap kids tickets, 2nd it was passholders only in the ground and a lot of them didn't turn up, fail to see the point apart from rinsing another few quid out of loyal passholders.
Hopie 
User avatar
RankPostsTeam
International Board Member5437
JoinedServiceReputation
Feb 27 200222 years215th
OnlineLast PostLast Page
18th Mar 24 18:2717th Mar 24 15:46LINK
Milestone Posts
5000
10000
Milestone Years
0510 1520 2530
Location
Aberdeen
Signature
“You are playing a game of football this afternoon but more than that you are playing for England, and more even than that, you are playing for right versus wrong. You will win because you have to win. Don’t forget that message from home. England expects every one of you to do his duty.”

Re: IMG Podcast : Thu Sep 22, 2022 10:49 pm  
Playing the worst team twice is bad you say, lets kick them out and you can play 2 other teams you played against again...
Steve0 
User avatar
RankPostsTeam
Club Owner1714No
Team
Selected
JoinedServiceReputation
Jan 03 200321 years39th
OnlineLast PostLast Page
18th Mar 24 22:3018th Mar 24 22:22LINK
Milestone Posts
1000
2500
Milestone Years
0510 1520 2530
Location
Leeds

Re: IMG Podcast : Fri Sep 23, 2022 6:31 am  
UllFC wrote:
Hull had to play Toulouse twice at home, first time we did cheap kids tickets, 2nd it was passholders only in the ground and a lot of them didn't turn up, fail to see the point apart from rinsing another few quid out of loyal passholders.


The second time round being paasholders only was due to the standard of rugby being served up in games prior to that, and it was the second game in 3 days?
UllFC 
User avatar
RankPostsTeam
Club Coach16803No
Team
Selected
JoinedServiceReputation
Mar 27 200420 years34th
OnlineLast PostLast Page
18th Mar 24 23:0018th Mar 24 22:27LINK
Milestone Posts
15000
20000
Milestone Years
0510 1520 2530

Re: IMG Podcast : Fri Sep 23, 2022 9:15 pm  
Hopie wrote:
Playing the worst team twice is bad you say, lets kick them out and you can play 2 other teams you played against again...


You've missed my point, I'd rather see my team play different opposition, different players, different shirts, different fans. If i wanted to watch a repeat I'd stick UK Gold on.
User avatar
RankPostsTeam
Moderator12565
JoinedServiceReputation
Jun 01 200717 years119th
OnlineLast PostLast Page
18th Mar 24 22:5117th Mar 24 10:56LINK
Milestone Posts
10000
15000
Milestone Years
0510 1520 2530
Location
Leicestershire.
Signature
'Thus I am tormented by my curiosity and humbled by my ignorance.' from History of an Old Bramin, The New York Mirror (A Weekly Journal Devoted to Literature and the Fine Arts), February 16th 1833.
Moderator

Re: IMG Podcast : Sat Sep 24, 2022 9:53 am  
I think, or at least hope, that the IMG announcement will be the most interesting thing to happen this year (in RL).

The sport definitely needs a proper reset, imo, not the constant tinkering we’ve had over the last 10 or 15 years. The current model is… I was going to say broken, but I think ‘exhausted’ is more appropriate. I wouldn’t say SL, as we know it, has been a failure but it has run its course.
User avatar
RankPostsTeam
Player Coach7590
JoinedServiceReputation
Sep 03 200519 years171st
OnlineLast PostLast Page
18th Mar 24 22:0714th Mar 24 21:49LINK
Milestone Posts
5000
10000
Milestone Years
0510 1520 2530
Location
The Midlands
Signature
Wigan RLFC

Re: IMG Podcast : Sat Sep 24, 2022 5:16 pm  
UllFC wrote:
You've missed my point, I'd rather see my team play different opposition, different players, different shirts, different fans. If i wanted to watch a repeat I'd stick UK Gold on.


It's the same reason the Challenge Cup was a bit flat this year, no interesting ties with lower league opposition because the Super League teams entered too late.
Next

Who is online

Users browsing this forum: No registered users and 212 guests

REPLY

Subject: 
Message:
   
Please note using apple style emoji's can result in posting failures.
Use the FULL EDITOR to better format content or upload images, be notified of replies etc...

Return to The Virtual Terrace


RLFANS Recent Posts
FORUM
LAST
POST
TOPIC
POSTER
POSTS
0m
Smith - should he stay or should he go
mwindass
175
3m
Ky Rodwell
Willzay
53
Recent
21 Man Squads v Hull Fc
Vancouver Le
12
FORUM
LAST
VIEW
TOPIC
POSTER
POSTS
31s
State of the Nation
B0NES
153
37s
Wire at home
Smithers99
60
52s
Giants in the Cup - can we get Up for the Cup
giddyupoldfe
71
56s
Transfer Talk / Rumour thread V4
cheekydiddle
8680
1m
Game - Song Titles
Boss Hog
33861
1m
Leigh at home
B0NES
382
1m
2024 Challenge Cup Sixth Round Draw
Simmo71
6
1m
Shopping list for 2025
UllFC
285
2m
Good Friday
MattyB
60
2m
Other Championship Clubs
Belle Vue
72
FORUM
NEW
TOPICS
TOPIC
POSTER
POSTS
TODAY
Programmes for sale
Brian Middle
1
TODAY
Aussie programmes and books for sale
Brian Middle
1
TODAY
Widnes programmes for sale
Brian Middle
1
TODAY
Mark Campbell to step down at Fev
RoyBoy29
1
TODAY
RL Podcasts
RL Outsiders
1
TODAY
Oliver Holmes
LeythIg
4
TODAY
New Poster
BarnsleyTrin
9
TODAY
Easy Win for the Wolves Over London Moves Them Top
RLFANS News
1
TODAY
Todays match v London
rubber ducki
61
TODAY
Charlie Birdsall RIP
hull2524
12
TODAY
Total rl
Bullseye
4
TODAY
Giants in the Cup - can we get Up for the Cup
giddyupoldfe
71
TODAY
Sheffield
moto748
3
TODAY
Road Roller Required to flatten & Press
Start@1873
3
TODAY
Dragons Condemn Castleford To Another Loss
RLFANS News
1
TODAY
Dreadful - Watsons future
Murphy
14
TODAY
Smith - should he stay or should he go
mwindass
175
TODAY
Leigh Leopards Secure First Points Of The Season In Style
Budgiezilla
2
TODAY
Hull FC
PopTart
13
TODAY
Oliver Russell
Wollo-Wollo-
5
NEWS ITEMS
VIEWS
Easy Win for the Wolves Over L..
265
Dragons Condemn Castleford To ..
341
Leigh Leopards Secure First Po..
439
St Helens Tame The Rhinos To W..
470
Wigan Warriors Come From Behin..
563
Betfred Championship and Leagu..
636
2024 Challenge Cup Sixth Round..
3367
Featherstone Win Extra Time Cu..
853
Dragons Triumph Over Hull FC t..
748
Leeds Rhinos Win Game of Two H..
963
Warrington Beat Hull KR In Bre..
868
Hull FC Win At The Death To Cr..
1161
Salford Red Devils Spoil Hull ..
965
Leeds Rhinos Battle Hard for D..
1128
Warriors Maintain Great Start ..
1137
POSTSONLINEREGISTRATIONSRECORD
19.56M +22,736 79,99614,103
LOGIN HERE
or REGISTER for more features!.

When you register you get access to the live match scores, live match chat and you can post in the discussions on the forums.
RLFANS Match Centre
 Thu 21st Mar
National Rugby League 2024-R3
19:00
Penrith
v
Brisbane
 Fri 22nd Mar
National Rugby League 2024-R3
Sydney
v
Souths
07:00
NZ Warriors
v
Canberra
Challenge Cup 2024-R6
20:00
Hull KR
v
Salford
20:00
Leeds
v
St.Helens
20:00
Wigan
v
Sheffield
 Sat 23rd Mar
National Rugby League 2024-R3
04:00
Canterbury
v
Gold Coast
06:30
St.George
v
NQL Cowboys
08:35
Wests
v
Cronulla
Challenge Cup 2024-R6
14:00
Huddersfield
v
Hull FC
14:00
Leigh
v
Featherstone
15:00
Batley
v
Castleford
17:30
Warrington
v
LondonB
 Sun 24th Mar
National Rugby League 2024-R3
05:05
Parramatta
v
Manly
07:15
Newcastle
v
Melbourne
ALL SCORES PROVIDED BY RLFANS.COM (SETTINGS)
Matches on TV
Fri 22nd Mar
CC2024
20:00
Leeds-St.Helens
Sat 23rd Mar
CC2024
14:00
Leigh-Featherstone
Thu 28th Mar
SL
20:00
Castleford-Leeds
Fri 29th Mar
SL
12:30
Hull KR-Hull FC
SL
15:00
St.Helens-Wigan
Sat 30th Mar
SL
15:00
Warrington-Catalans
SL
17:30
Salford-Leigh
Sun 31st Mar
SL
15:00
LondonB-Huddersfield
Thu 4th Apr
SL
20:00
Leigh-Wigan
Fri 5th Apr
SL
20:00
Castleford-Salford
SL
20:00
Hull KR-LondonB
SL
20:00
Leeds-Warrington
Sat 6th Apr
SL
15:00
Hull FC-Huddersfield
SL
17:30
Catalans-St.Helens
Fri 19th Apr
SL
20:00
Leeds-Huddersfield
SL
20:00
St.Helens-Hull FC
SL
20:00
Wigan-Castleford
Sat 20th Apr
SL
15:00
Warrington-Leigh
SL
17:30
Catalans-Hull KR
Sun 21st Apr
SL
15:00
LondonB-Salford
Sun 17th Mar
SL 5 LondonB4-58Warrington
WOMCC2024 1 Shef W10-76York V
WOMCC2024 1 Sal W0-68WiganW
WOMCC2024 1 Lei L W4-52LeedsW
CH 1 Batley20-24Featherstone
CH 1 Dewsbury10-24Halifax
CH 1 Doncaster36-20York
CH 1 Whitehaven18-16Swinton
CH 1 Widnes44-8Barrow
NRL 2 Manly21-14Sydney
NRL 2 Dolphins38-0St.George
Sat 16th Mar
SL 5 Huddersfield12-24Hull KR
SL 5 Hull FC4-54Leigh
SL 5 Catalans40-14Castleford
WOMCC2024 1 Card Wom22-16BarrowW
WOMCC2024 1 BradfordW4-52Wire W
WOMCC2024 1 St.HelensW64-0LonB W
WOMCC2024 1 Hudds W74-0HKR Wom
NRL 2 Canberra32-12Wests
NRL 2 NQL Cowboys21-20Newcastle
This is an inplay table and live positions can change.
Mens Betfred Super League XXVIII ROUND : 1
 PLDFADIFFPTS
Warrington 5 156 58 98 8
Wigan 4 144 54 90 8
St.Helens 5 118 40 78 8
Catalans 5 126 54 72 8
Hull KR 5 98 63 35 6
Leeds 5 82 82 0 6
 
Salford 5 95 96 -1 6
Huddersfield 5 94 98 -4 4
Leigh 4 82 54 28 2
Hull FC 5 54 162 -108 2
Castleford 5 56 178 -122 0
LondonB 5 54 220 -166 0
This is an inplay table and live positions can change.
Betfred Championship 2024 ROUND : 1
 PLDFADIFFPTS
Widnes 1 44 8 36 2
Wakefield 1 42 12 30 2
Doncaster 1 36 20 16 2
Halifax 1 24 10 14 2
Featherstone 1 24 20 4 2
Sheffield 1 24 22 2 2
 
Whitehaven 1 18 16 2 2
Toulouse 1 22 24 -2 0
Swinton 1 16 18 -2 0
Batley 1 20 24 -4 0
Dewsbury 1 10 24 -14 0
York 1 20 36 -16 0
Bradford 1 12 42 -30 0
Barrow 1 8 44 -36 0
RLFANS Recent Posts
FORUM
LAST
POST
TOPIC
POSTER
POSTS
0m
Smith - should he stay or should he go
mwindass
175
3m
Ky Rodwell
Willzay
53
Recent
21 Man Squads v Hull Fc
Vancouver Le
12
FORUM
LAST
VIEW
TOPIC
POSTER
POSTS
31s
State of the Nation
B0NES
153
37s
Wire at home
Smithers99
60
52s
Giants in the Cup - can we get Up for the Cup
giddyupoldfe
71
56s
Transfer Talk / Rumour thread V4
cheekydiddle
8680
1m
Game - Song Titles
Boss Hog
33861
1m
Leigh at home
B0NES
382
1m
2024 Challenge Cup Sixth Round Draw
Simmo71
6
1m
Shopping list for 2025
UllFC
285
2m
Good Friday
MattyB
60
2m
Other Championship Clubs
Belle Vue
72
FORUM
NEW
TOPICS
TOPIC
POSTER
POSTS
TODAY
Programmes for sale
Brian Middle
1
TODAY
Aussie programmes and books for sale
Brian Middle
1
TODAY
Widnes programmes for sale
Brian Middle
1
TODAY
Mark Campbell to step down at Fev
RoyBoy29
1
TODAY
RL Podcasts
RL Outsiders
1
TODAY
Oliver Holmes
LeythIg
4
TODAY
New Poster
BarnsleyTrin
9
TODAY
Easy Win for the Wolves Over London Moves Them Top
RLFANS News
1
TODAY
Todays match v London
rubber ducki
61
TODAY
Charlie Birdsall RIP
hull2524
12
TODAY
Total rl
Bullseye
4
TODAY
Giants in the Cup - can we get Up for the Cup
giddyupoldfe
71
TODAY
Sheffield
moto748
3
TODAY
Road Roller Required to flatten & Press
Start@1873
3
TODAY
Dragons Condemn Castleford To Another Loss
RLFANS News
1
TODAY
Dreadful - Watsons future
Murphy
14
TODAY
Smith - should he stay or should he go
mwindass
175
TODAY
Leigh Leopards Secure First Points Of The Season In Style
Budgiezilla
2
TODAY
Hull FC
PopTart
13
TODAY
Oliver Russell
Wollo-Wollo-
5
NEWS ITEMS
VIEWS
Easy Win for the Wolves Over L..
265
Dragons Condemn Castleford To ..
341
Leigh Leopards Secure First Po..
439
St Helens Tame The Rhinos To W..
470
Wigan Warriors Come From Behin..
563
Betfred Championship and Leagu..
636
2024 Challenge Cup Sixth Round..
3367
Featherstone Win Extra Time Cu..
853
Dragons Triumph Over Hull FC t..
748
Leeds Rhinos Win Game of Two H..
963
Warrington Beat Hull KR In Bre..
868
Hull FC Win At The Death To Cr..
1161
Salford Red Devils Spoil Hull ..
965
Leeds Rhinos Battle Hard for D..
1128
Warriors Maintain Great Start ..
1137


Visit the RLFANS.COM SHOP
for more merchandise!